The Collective at Pace
Marketing Strategy
The Collective at Pace is a student-lead dance club with over 200 members. The Collective aims to cultivate a safe space for every dancer to flourish by promoting and educating on professional growth within the dance world. We do this by holding a variety of events open to all students including weekly drop-in classes, music videos, and a yearly showcase. Recently, I was voted onto the executive board for the 2026-27 school year as the Social Media Coordinator and despite it being summer break we've already been working on our branding and projects for the upcoming semester!
Then it became time to integrate this brand identity for our upcoming posts!
