The Collective at Pace
Marketing Strategy
The Collective at Pace is a student-lead dance club with over 200 members. The Collective aims to cultivate a safe space for every dancer to flourish by promoting and educating on professional growth within the dance world. We do this by holding a variety of events open to all students including weekly drop-in classes, music videos, and a yearly showcase. Recently, I was voted onto the executive board for the 2026-27 school year as the Social Media Coordinator and despite it being summer break we've already been working on our branding and projects for the upcoming semester!
Before focusing on any posts or projects I decided to create a brand identity sheet. This would be used by my social media assistant and the rest of the executive board to ensure all of our material matched and stayed consistent. The colors and logos are comprised of existing branding I noticed in years past. However, I noticed inconsistencies in the fonts used. Therefore, the fonts chosen are what I believe to be the average style used in our past branding. My goal was not to change what we have used in the past, but to create a more intentional touch to our marketing
Then it became time to integrate this brand identity for our upcoming posts!
Our goal is for our members to feel as though they are a part of a professional dance company rather than just a college club!
